Program Guidelines
Eligibility
Residential properties priced at $900,000 and above. (Vacant land excluded)
Showcase at Its Best
Professional Photography is required for all featured properties.
Program Integrity
The marketing department will make the final decision on property inclusion to ensure program consistency and quality.
Annual Review
The price threshold is subject to change. It will be reevaluated annually to reflect market trends and price appreciation.
Have a Distinctive Homes Collection Listing Coming?
Order your DHC materials before your listing goes live! (The marketing team will need photos and marketing remarks to get started - we will reach out to your admin for those).
Marketing Support/Services Included
Distinctive Homes Collection Luxury Listing Presentation Box
This luxury box is thoughtfully designed to make a lasting impression. It includes your custom professional bio, the Luxury Marketing Plan booklet, the Semonin REALTORS® Identity Book, the Distinctive Homes Collection magazine, luxury brochure sample, and a luxury market snapshot. To ensure your box is prepared and ready, please contact Marketing at least one business day in advance of your listing appointment.
Special Signage
Set your listing apart with Lowen's 6-ft post and an extended Semonin REALTORS® sign panel. Add the 8-inch Distinctive Homes Collection rider for posts or the 6-inch rider for sign frames. *Sign riders are available at no cost through a check-out system and must be returned to Marketing when the property is off the market. Agent is responsible for ordering and paying for sign posts and panels. Order posts and panels at
www.lowensign.com/realestatesigns/semonin.
Distinctive Homes Collection Online
An exclusive search feature on www.semonin.com dedicated to showcasing Semonin listings priced at
$900,000 and above, offering enhanced visibility for high-value properties.
Social Media Advertising
Each DHC listing is promoted through a targeted ad campaign on Facebook and lnstagram, reaching a carefully selected audience to maximize visibility. Coordinated by Marketing for seamless execution.
Unique Property Website
A dedicated URL showcasing the property's address with comprehensive details, photos, and video tour (if applicable) - providing a complete online experience for potential buyers.
Digital Magazine
Updated quarterly, the DHC digital magazine is featured on www.semonin.com and distributed quarterly via email blast. This ensures your audience stays informed and engaged with the latest distinctive listings.
Custom Property Brochures and Postcards
Highlight your property's features and details with high-quality, professionally designed brochures (qty. 20) and postcards (qty. 50) at no cost to you (agent is responsible for postage). Created and printed by Semonin's Marketing team and in-house print shop, these materials ensure a polished, luxurious presentation.
Seller Insights Report
Marketing will set up an automated email delivering detailed Seller Insights directly to your seller. These can be sent weekly, or less frequently, based on your preference-every 2, 3, or 4 weeks.
Builder/Designer Spotlight
Select luxury listings may also include a Builder or Designer Spotlight flyer, created to highlight the craftsmanship, vision, and expertise behind the home. This piece provides added context around design intent, materials, and custom features, helping tell a more complete story of the property. The flyer is shared with you for use in your marketing and listing presentations, adding depth and credibility to the overall luxury experience.
SEO Optimized Blog Post
Each luxury listing is supported with a professionally written, SEO-optimized blog post designed to showcase the property at a higher level. These posts highlight architectural details, lifestyle features, and market positioning while improving online visibility across search platforms. The blog is then shared with you for use in your marketing, giving your luxury listing added exposure and a polished, editorial presence.
Neighborhood Lifestyle Tri-fold
Luxury listings may also be paired with a Neighborhood Lifestyle Guide, designed to help buyers envision day-to-day life beyond the home itself. This guide highlights nearby amenities, community features, and local lifestyle touchpoints that complement the property. Shared with you for use in your marketing, it adds valuable context and helps buyers connect emotionally with both the home and its surroundings.
Digital Flip Book
Luxury listings may also be supported with a Digital Flip Book, designed to present the home in a polished, magazine-style format. This interactive piece brings together photography and key property details into a seamless viewing experience that’s easy to share online or via text. Provided to you for use in your marketing, the flip book offers a refined, accessible way for buyers to explore the home digitally.
Social Media Ad Report
A real-time performance dashboard displaying key metrics such as clicks, reach, frequency, and total impressions. The report includes a direct link to the live ad, allowing agents to view results as they happen — and enhance performance by sharing, liking, and commenting on their own social media platforms.
DHC Magazine Special Feature
Once per quarter, one property is selected as the Featured Luxury Listing - with special feature spread in the DHC magazine.
Add-On Option | Zillow Showcase
This exclusive Zillow feature is available to only 10% of listings on the market — giving Distinctive Homes an immediate advantage. Each qualifying property is presented with high-resolution photography, interactive floor plans, and virtual tours to capture buyer interest. Listings receive prioritized placement, special map callouts, and exposure through Zillow’s targeted email alerts, ensuring greater visibility and faster buyer engagement. This premium display helps position both the property and you as the listing agent above the competition. *must use a Zillow Showcase certified photographer.
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Learn More Here: Zillow Showcase
Add-On Option | Luxury Property Book
A high-end printed version of the digital flipbook featuring full-bleed photography, narrative storytelling, and design details—ideal for in-home display or client keepsake.
Add-On Option | Relocation Featured Property Program
A dedicated 6-month marketing package to gain additional exposure for your listing by reaching a targeted audience through benefits such as, featured listing status and top-level search results on leadingre.com, inclusion in the WSJ Real Estate section online, a Guided Tour video of the property, exclusive advertising discounts and more.
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Reach out to Kim Mullins for more info: